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As UPC identification and GS1 standards expanded over the years, coupon barcodes have undergone further changes to address new and unforeseen needs. The information below chronicles the evolution of the coupon.

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The next 5-digits of the prefix uniquely represented a company. The family code comes next which is set by the manufacturer to identify specific products.

Following that is the two digit value code designating the value of the coupon from a set list of offer values. The final digit in the UPC is the check digit that is calculated from the previous digits in the code.


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While this system seemed to be an effective way to administer coupons it also created its own conflicts. Primarily with confusion brought on by similarities in company prefixes.

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The outcome resulted in confusion when creating coupons. For example: Company A has the company prefix 0 , and Company B has the company prefix 6 If a coupon is scanned at the POS system with prefix 5 there is no way to determine which company issued the coupon. U from the manufacturers to the retailers. A coupon remaining in circulation beyond its desired expiration date causes a liability for the company involved, as they are only prepared to pay for an offer for a set amount of time. A 5-digit offer code provided by the manufacturer was included as well to keep track of their coupons in circulation.

The GS also includes an expiration date at the end of the coupon code to ensure that it could not be redeemed after its set date.

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Due to the continued growth of UPC identification, GS1 began assigning variable length company prefixes ranging from digits. This is the current practice andallows a small company, who only needs a few UPCs, to obtain a digit prefix and create 10 UPCs. Recognizing that a more robust solution would be necessary the Joint Industry Coupon Committee JICC identified other elements of the new coupon barcode which could be improved.

As the popularity of coupons soared, so did the complexity of the promotions. Ad agencies and manufacturers wanted to offer paired promotions involving 2 or more mandatory purchases.

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If a coupon is scanned at the POS system with prefix 5 there is no way to determine which company issued the coupon. U from the manufacturers to the retailers. A coupon remaining in circulation beyond its desired expiration date causes a liability for the company involved, as they are only prepared to pay for an offer for a set amount of time. A 5-digit offer code provided by the manufacturer was included as well to keep track of their coupons in circulation. The GS also includes an expiration date at the end of the coupon code to ensure that it could not be redeemed after its set date.

Due to the continued growth of UPC identification, GS1 began assigning variable length company prefixes ranging from digits. This is the current practice andallows a small company, who only needs a few UPCs, to obtain a digit prefix and create 10 UPCs. Recognizing that a more robust solution would be necessary the Joint Industry Coupon Committee JICC identified other elements of the new coupon barcode which could be improved.

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As the popularity of coupons soared, so did the complexity of the promotions. Ad agencies and manufacturers wanted to offer paired promotions involving 2 or more mandatory purchases. For example, a consumer could receive a free 12 pack of Coca-Cola if they bought a package of Brand X hot dogs and a bag of Brand y hot dog buns.. There are multiple varieties of GS1 Databar and the GS1 Databar Expanded Stacked format satisfied many of the requirements to encode expanded coupon data. The GS1 Databar Expanded Stacked barcode can encode up to a maximum of 74 characters, utilize GS1 Application Identifiers, and be scanned omnidirectionally at retail point-of-sale.

Unlike the preceding coupon barcodes, a Databar can vary in size to allow less restriction on the amount of information that can be encoded. One of the other realized benefits was a defense maneuver against coupon counterfeiting.

verssmitmutreta.cf The new format does not display in the human readable section all of the encoded coupon data. The GS1 Databar Coupon format has enhanced what the original coupon code symbology once was by creating the ability to code with custom values, better product identification support, tracking, and overall quality control. Vanity barcodes have grown popular over years because they are a innovative source of branding Since , www. Bar Code Graphics, Inc.

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